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De Lizza & Elster jewelry

De Lizza & Elster costume jewelry

De Lizza & Elster costume jewelry

De Lizza & Elster jewelry (abbreviated in catalogs as D & E) appeared about in the ’40s of the last century and lasted until 1990. The company was founded by William De Lizza and Harold Elster, in New York City in the 1940’s. When they closed their doors in 1990, Frank De Lizza, son of William De Lizza, owned the company. The D & E very quickly became a major manufacturer of beautiful costume jewelry in America, they signed contracts with 800 clients in the U.S. and abroad. Their customers were such notable brands as: Weiss, Alice Caviness, Ballet, Celebrity, Hobe, Hattie Carnegie, Kenneth J. Lane, Kramer.

De Lizza & Elster costume jewelry

De Lizza & Elster costume jewelry

In addition to ornaments that were made to wholesale customers, since 1953, the company released a line of jewelry, which has been very popular to this day. This line is not marked, in spite of the huge demand, as sale occurs through the major central stores of America, signs are important on the tags and labels. Thus it was decided in 1967 to give a name for this line of jewelry. This is how the “Juliana” appeared. This name lasted for several years, and became a recognizable sign, very popular among collectors of vintage jewelry. Markings on the jewelry itself was not intended, and the name “Juliana” was written only on a separate cardboard tag.

De Lizza & Elster costume jewelry

De Lizza & Elster costume jewelry

Among collectors are disputes over whether to refer to the brand “Juliana” jewelry that has been manufactured by “De Lizza & Elster” before, during and after the appearance of the name “Juliana”. Mr. De Lizza wanted his decorations were known as “De Lizza & Elster”, but the name “Juliana” is more well known and popular among collectors. By law, these ornaments are one of the most popular on the market of vintage jewelry. Their value can be up to several thousand dollars.

De Lizza & Elster costume jewelry

De Lizza & Elster costume jewelry

De Lizza & Elster costume jewelry

De Lizza & Elster costume jewelry

De Lizza & Elster jewelry

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