“When a man has pity on all living creatures, then only is he noble.” – The Buddha.
The World Wildlife Fund (WWF) designed Social advertising to attract people’s attention to environmental issues and to reflect on how each of us can change your life a little bit to help save our planet and its inhabitants. However, the modern man, blase information and advertising, unlikely to pay attention to the calls of enthusiasts.
The ecological crisis is doing what no other crisis in history has ever done – challenging us to a realization of a new humanity. According to World Resources Institute, by 2025, at least 3.5 billion people – about half the world’s populations – will live in areas without enough water for agriculture, industry, and human needs… Worldwide, water quality conditions appear to have degraded in almost all regions with intensive agriculture and in large urban and industrial areas.
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