Vintage futurism of retro inspired ads
Vintage futurism of retro inspired ads
Sao Paulo ad agency Moma Propaganda has created some hilarious vintage 1960s-style ads for Facebook, YouTube, Skype, and Playstation.
Well, just imagine how these net sites would look in the past. Outdated and aged images still inspire advertising campaigns today. Undoubtedly, the charm of passed era will never end. Its style, design and typography will always belong to the future. Meanwhile, Vintage powerfully conquers the fashion world. These wrapping and presenting current products and brands in ‘vintage’ style appear as Vintage futurism. And the creative connection between past and future will always attract us. According to Leo Burnett (October 21, 1891 – June 7, 1971), advertising executive and one of the most ‘creative’ men in the advertising business, ads should be simple. “Make it simple, memorable, and inviting to look at. And make it fun to read.” This is also true about retro inspired ads – simple, memorable, and fun to look at”.
“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business” – Leo Burnett.
“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.”
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”