Beauty queen of 1950s Betty Brosmer started her model career at the age of 13. The result was more than impressive – she has won over 50 beauty contests, has appeared on magazine covers more than 300 times, her image decorated more than a hundred calendars, billboards across the country, and she was the highest paid model. She was a forerunner of such stars as Marilyn Monroe and Jayne Mansfield. Her phenomenal measurements: 38-18-36 (in inches) and 96-45-91 in centimeters gave her the title “The most gorgeous body of 50s”.
Betty was born on August 2, 1935, in Pasadena, California. In the late 40’s magazine “Sears & Roebuck” for the first time published on the cover the photo of a beautiful girl, who would become the sex symbol of America for next decade.
Then to the office of the advertising agency “Conover”, where 13-year-old (!) Betty worked, was coming incredible number of orders for brochures, posters, covers and packaging of food products, with one condition – in all of them must be present the image of a young beauty. The number of magazines with her photographs has reached more than 150!
Once Betty was 16 years old, the most prestigious titles which could beauties in 50s get, like a magnet attracted to the California model, “Miss TV”, “Miss Jones Beach,” “Miss figure”, “Miss blue eyes”, and so on.
She managed to win over 50 beauty contests! Her image appeared regularly in the magazine advertising, trade catalogs, on milk cartons and roadside billboards. One month, her photo was printed directly on the cover of the eight national magazines. She has managed to become the uncrowned queen of the world of magazine covers.
She became the first model, who had the rights on all her photos, got a percentage every time her photo was published. Marilyn Monroe became a commercial phenomenon after 1955. Since 1948, the standard of female beauty was Betty. She performed the title role in the development of pin-up, creating an image of a playful girl. Her long-term success prepared the launch of a new star – Marilyn Monroe.
By the time she became the printed model of America, and the appearance on the covers of prestigious men’s magazine “Modern man”, “Cabaret” and “Day and Night” gave her the status of a sex symbol.
April 24, 1961 26-year-old Betty marries a famous bodybuilder and bodybuilder, co-founder of the International Association of bodybuilding, the creator of the Mr. and Ms. Olympia, Joe Weider and she takes her husband’s surname.
Her legendary tiny waist attracted glances of readers of her husband. Then it was just the two magazines: Muscle Builder Power and Mr. America (today dozens of publications all over the planet). Easily recognizable beautiful face became a symbol for sports conducted by brothers Weider.
Difficult to judge how it influenced the development of bodybuilding event on a global scale, but the fact that Betty has become a generator of sport ideas – no doubt. With her appearance in the life of Joe Weider associated promotion of female bodybuilding and fitness, of course, the first model of “Trainer of Champions” was his wife.
They lived together for a lifetime, and wrote many books on bodybuilding and fitness, in 1981 Betty and Joe co-wrote the “Book of Weider bodybuilding for women”, it’s still a leading speaker on these topics.
They say she suggested her husband to look at the Austrian champion – Arnold Schwarzenegger. Thanks to her, “The Terminator” was settled in neighboring cottage of Weider. This was her who pushed him to the movie screen.
Betty developed her talent to business: in the 70s she jointly actively engaged in trading real estate. Power Exerciser huge sales were due to the fact that a new product was advertised by the couple “Arnold Schwarzenegger – Betty Weider”.
Joe Weider died in 2013, and Betty is now alone, and she still looks perfectly. Years passed her. She remains a star, immersed in the arms of the most muscular men of the planet.
Currently Betty produces sports magazine for women “Shape” and a column for the famous “Power and Beauty”, she is also a member of the Olympic Committee for physical perfection.
Beauty queen of 1950s Betty Brosmer